RIC Global is a trade company based in Dubai that focuses predominantly in the gold, silver and certified precious stones markets. We enhanced the brand positioning thorough a 360° identity system that not only captured the more encompassing nature of the brand but also became representative of everything the brand stood for. Along with a regal new look and feel and brand mark, we also tailored signature print and production solutions for the brand.

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Whilst creating the identity we manufactured a piece of bespoke signage for the Dubai office. We hand-picked the slate that was engraved to the highest specification and installed it during their office fit-out.

The simplicity of the identity enabled us to up the production value on the stationery. The business cards needed to shine out in a fierce competitor landscape. The final cards were edge gilded and foiled in gold on a premium paper stock that was unique to RIC Global, making it a truly personalised set of stationery.

We created a set of simple guidelines that illustrated the identity across the stationery, collaterals and office signage.