As a facilities management company based in Oman, being above the competition is important in the crowded landscape. We created a vibrant and bold identity that tells the story between the client and the supplier, who were represented by the two overlapping circles, with the centre being the moulded solution. Overall, the logo positions the brand as an integrated and personalised service that fulfils all of the clients’ requirements.
The extensive guidelines covered everything from bags to vehicle livery.
A set of marketing collaterals were also created alongside the guidelines and launched at the same time.
The guidelines were presented in digital form so that each asset could be added on as the business grew. This ensured that the guidelines stayed current and consistent for a long time to come.